What is digital marketing?
Simply
put, digital marketing is using the digital platform such as website and
social media as an instrument for marketing communication. Digitalmarketing services in Kuwait uses multiple online mediums for
online communication. You must have seen the adverts that pop up in your
stream while you are surfing digitally —that’s digital marketing.
Digital marketing
channels include:
- Social media (Facebook,Snapchat, Instagram etc)
- Website
- Content marketing
- Affiliate marketing
- Inbound marketing
- Email marketing
- PPC (pay per click
- SEM (Search engine marketing)
The pros and cons of
digital marketing are:
Pros:
- More options for engagement
- Easy to measure your campaigns
- Makes clever targeting possible
Cons:
- Digital ads can be deemed as
annoying
- Less permanent
- Constantly evolves.
What is traditional
marketing?
Traditional marketing
on the other hand is the use of traditional panels like billboards
and printing media to advertise for brands.
Traditional marketing
channels include:
- Outdoor (Billboards, bus/taxi wraps,
posters etc)
- Broadcasting (TV, Radio etc)
- Print (Magazines,
newspapers etc)
- Direct Mail (catalogues etc)
- Telemarketing (Phone, text message)
- Window display and signs
Traditional marketing
pros and cons are:
Pros:
- Impactful and easy to understand
- Printed marketing materials are more
permanent
- More memorable
Cons:
- More difficult to measure campaigns
- Often expensive
- No direct interaction with the
consumer
- Digital marketing: pros and cons
What is the
Difference Between Digital and Traditional Marketing?
The main difference
between digital and traditional marketing is the medium through which audience
get exposure of the brand. While traditional marketing uses traditional
media like newspaper and magazines, digital marketing
services in Oman uses digital media such as social media or web sites.
But it does not
necessarily mean that traditional marketing is old-fashioned. Traditional
marketing still plays a huge crucial role in people's life with
the ever growing need to step out of the digital world.
The Immersive
experience of an impactful TV commercial or the front-page advertisement in a
newspaper are still relevant because of the lasting effects on your
memory. Subconsciously our mind attaches itself with the brand emotionally
meaning that it will stay at the top of your mind.
Digital marketing
services in Kuwait uses every touch point of your daily lives off the Internet
to reach you.
Find Out what
marketing what works for you
If a brand wants to
create a stunning marketing campaign, Digital marketing services in Oman can
find the right balance between the traditional and digital marketing
strategy. Both traditional and digital marketing plays a vital role
in the marketing strategy, but they are each elevated when worked in
harmony.
We have already
seen the pros and cons of the digital and traditional marketing. You can
evaluate your marketing strategy and then decide what works in favor of your
brand. Traditional marketing channels are more expected
and welcomed by the baby boomer generation, whereas the
generation Y and Z love to use digital marketing. As a brand you need to
better understand your target audience and your specific marketing
needs.
The moral of the story
is that both traditional and digital marketing services can work for you as
long as you know what your audience really wants.
