Major Functions of Advertising Agency

Advertising agency inDubai is an independent service-rendering organization. It delivers various services and performs many functions for its clients or advertisers who have hired them. These agencies are mainly involved in activities like planning, preparing and placing an advertisement in the media. They also perform non-advertising functions for their clients. They offer their clients advisory and creative services.

Now let's discuss the primary functions of an advertising agency and how it can be beneficial for your business or company.

Research function: Advertising agency gathers complete information related to its client's product.

They also collect the following information under its research function:

• Features, advantages, quality, and limitations of a product
• Present and future market possibilities
• Competition in the market
• Situation of the market
• Distribution methods
•  Buyers' preferences, and so on

Advertising agency analyses all this collected information properly and draws conclusions for its research. This information helps them in planning an advertising campaign, selecting proper media and creation function for their client’s product or services.

Advertising Planning: Advertising agency plans for the entire advertising campaign for their client. Advertising planning is a prime and crucial function for an ad agency. Planning is done when the research functions are completed. That is, after analyzing the client's product or services, its competitors, market conditions, etc. Experts who use their professional experience to study the research make a result-oriented advertising campaign.

After the advertising plan is completed, it is shown to the client and if the client likes it and approves it, then the plan is further executed.

Creative function: Advertising agency then put the advertising plan into action under its creative function. Creating innovative and impressive ads is the most important function of an advertisement agency. Generally, it involves activities like:

·         Copy writing

·         Drawing photographs

·         Making layouts, illustrations, an effective ad message, etc

All this is done by experts like copy writers, designers, artists, etc. They are highly skilled in their respective field and creative. Their work is to make an advertisement more appealing. Attractive ads help to increase the awareness and sales of the product. The advertisement agency must always use fresh ideas for creating innovative ads. It must not use old tactics nor copy the ad-campaign of other products.

Media selection: Ad agency helps an advertiser or its client to select a proper media or ad platform for promoting the advertisement effectively.

Media selection is a highly specialized function and it must select the most suitable media for its client's ad campaign. The chosen media must have the potential to give the best results for the lowest cost. More than one media can be selected for an ad, for example, television, Internet, newspapers, magazines, etc. After selecting the appropriate media, the advertisement agency must maintain good contacts with the chosen media.

Advertising budget: Advertising agency in Dubai helps an advertiser to prepare his ad budget. They help their client to use the budget economically and make better use of it. Without a proper advertising budget, there is a risk of funds getting wasted. If any advertiser suffers a loss, then the ad agency may not get new projects. As a result, there is a possibility of losing a potential client who can bring in more business to the agency.

Coordination: Ad agency maintains good coordination between the advertiser, media and distributors. 

Sales promotion: They also perform sales promotion. It helps an advertiser to introduce promotional measures for the dealers and consumers. All this helps in increasing the sales of the product.

ICS Dubai is a branding, strategy and creative agency that delves right at the point of inflection. With years of experience and expertise, they are equipped to create customer experiences that activate, engage and evolve across every channel.

Professional Interpretation Services

In this modern, tech-inspired, and globalized world, there is a huge growth in the requirement for professional interpretation services. The main focus of interpretation service is to deliver a piece of clear and precise information and a message from the source language to the targeted language. Language should not be the barrier when you are thinking about expanding your business and going global. Remove this barrier and you can easily build new clients and relationships in foreign situations. ICS-Dubai helps you to overcome any kind of language barrier.

ICS-Dubai provides Arabic Interpretation Services in UAE in more than 50 Indian and foreign languages at affordable prices. We offer interpretations services for various spheres like business conferences, meetings, government office appointments, etc. Our team of experienced professionals interprets and communicate the given Information into a language which the audience understands and vice versa. With the help of our well-trained interpreters, you and your business will be understood by anyone in the world.

Our talented and multilingual interpreters have adequate experience in specific Industry.

1. Escorting Services

2. Consecutive Interpretation services in which interpretation of message occurs when speaker finished speaking.

3. Simultaneous Interpretation: In these services, interpretation occurs when the speaker speaks and interpreter interprets simultaneously.

4. Relay Interpretation: This is a kind of Indirect Interpretation service.

5. Phone Interpretation: This service is one of the most used interpretation services in current scenarios. Our well-trained phone Interpreters are more than ready to assist you in your any need in more than 50 languages.

ICS-Dubai also provides services in content writing like article writing, business emails, blogs, creative writing etc. that too in diverse languages. We provide supreme quality services to our valuable assets that are our clients. We always precisely focus on their requirements and are always ready to fulfill whatever the conditions may be. Our content writing service is very profound and accurate. We write high-quality error free contents which are easy to understand and are provided in any desired language. Also, the provided content is SEO-friendly and very creative.

Content writing services are provided at affordable rates with high quality and high-level use of required language. Our team of professionals is here to provide 100% unique content which is plagiarism-free and SEO friendly.

ICS-Dubai has highly qualified and experienced content developers who are specialized in a wide range of languages and has a great command over the languages. Our multilingual writers are perfect for fulfilling all kind of needs and demands of the clients and have immense knowledge and experience in this field. Our supreme quality content writing services include highly-qualified writers, fully-checked content, high-quality vocabulary, well-approved grammar, and engaging creativity. We offer services like article writing, business Emails, blogs, creative writing and product descriptions in 50+ Indian and foreign languages. We also provide special contents at pocket-friendly prices in various areas like Digital Marketing and many more areas as per the needs of the customers. In addition to all this, we offer web content services which are at affordable prices for any type of websites. Website contents are also plagiarism-free, error-free, unique, and are checked and verified by us.

After all, It is not wrong to say that if you have quality content needs with affordable rates and native linguist then its ICS-Dubai which can provide you with the best-in-class service. Our professionals never tell our customers to blindly trust them but you can check and judge our testimonials and our past work also.