Major Functions of Advertising Agency

Advertising agency inDubai is an independent service-rendering organization. It delivers various services and performs many functions for its clients or advertisers who have hired them. These agencies are mainly involved in activities like planning, preparing and placing an advertisement in the media. They also perform non-advertising functions for their clients. They offer their clients advisory and creative services.

Now let's discuss the primary functions of an advertising agency and how it can be beneficial for your business or company.

Research function: Advertising agency gathers complete information related to its client's product.

They also collect the following information under its research function:

• Features, advantages, quality, and limitations of a product
• Present and future market possibilities
• Competition in the market
• Situation of the market
• Distribution methods
•  Buyers' preferences, and so on

Advertising agency analyses all this collected information properly and draws conclusions for its research. This information helps them in planning an advertising campaign, selecting proper media and creation function for their client’s product or services.

Advertising Planning: Advertising agency plans for the entire advertising campaign for their client. Advertising planning is a prime and crucial function for an ad agency. Planning is done when the research functions are completed. That is, after analyzing the client's product or services, its competitors, market conditions, etc. Experts who use their professional experience to study the research make a result-oriented advertising campaign.

After the advertising plan is completed, it is shown to the client and if the client likes it and approves it, then the plan is further executed.

Creative function: Advertising agency then put the advertising plan into action under its creative function. Creating innovative and impressive ads is the most important function of an advertisement agency. Generally, it involves activities like:

·         Copy writing

·         Drawing photographs

·         Making layouts, illustrations, an effective ad message, etc

All this is done by experts like copy writers, designers, artists, etc. They are highly skilled in their respective field and creative. Their work is to make an advertisement more appealing. Attractive ads help to increase the awareness and sales of the product. The advertisement agency must always use fresh ideas for creating innovative ads. It must not use old tactics nor copy the ad-campaign of other products.

Media selection: Ad agency helps an advertiser or its client to select a proper media or ad platform for promoting the advertisement effectively.

Media selection is a highly specialized function and it must select the most suitable media for its client's ad campaign. The chosen media must have the potential to give the best results for the lowest cost. More than one media can be selected for an ad, for example, television, Internet, newspapers, magazines, etc. After selecting the appropriate media, the advertisement agency must maintain good contacts with the chosen media.

Advertising budget: Advertising agency in Dubai helps an advertiser to prepare his ad budget. They help their client to use the budget economically and make better use of it. Without a proper advertising budget, there is a risk of funds getting wasted. If any advertiser suffers a loss, then the ad agency may not get new projects. As a result, there is a possibility of losing a potential client who can bring in more business to the agency.

Coordination: Ad agency maintains good coordination between the advertiser, media and distributors. 

Sales promotion: They also perform sales promotion. It helps an advertiser to introduce promotional measures for the dealers and consumers. All this helps in increasing the sales of the product.

ICS Dubai is a branding, strategy and creative agency that delves right at the point of inflection. With years of experience and expertise, they are equipped to create customer experiences that activate, engage and evolve across every channel.