Crucial Functions of Advertising Agency

It is a well-known fact that an advertising agency in Dubai hires individuals who stand out from the crowd. They choose smart, creative and original people who work with them. An agency may comprise of a research team, a design team, a copywriting team, and a media team and these together come into service of the client.

Every brand is unique in its own way and strives hard to bridge the gap and better the communication with its consumers or target audience. Advertising agencies come into play when brands and companies require expert advice and execution of ideas to advertise and promote their brand. The functions of advertising agencies are numerous, here are some mentioned below.

Understanding the needs of the client

Communication between the client and ad agency is usually open-ended, and the agency first understands the marketing objectives of the client for creating a campaign that would fulfill the requirements of its client in a most successful way. The reputation of any brand is built largely by their advertisements, and these agencies assure to meet the needs.

Research

Advertising agencies ensure good results and also consumes less time and it is done through a process that involves systematic gathering, analysis and recording of data related to the effectiveness of an advertisement. It becomes simple to create a creative advertisement if the research and analysis are substantial.

Media planning

After understanding the requirements of the client, an advertising agency in Dubai strategically handles and plans the advertisement campaign. The job of media planning is to determine the best combination of media so that they can achieve the marketing campaign’s objectives. It is an application of strategy and planning that facilitate the advertisements’ reach to its target market. Media planning is crucial as an advertisement’s potential can reach its 100% only when it’s streamed down the right lane.

Preparing Creative’s

An advertisement has the potential of standing out and marking itself unique, and all this is because of their creative team. The brief or requirement of the client is transformed into an idea that has clarity and creative depth and the design team creates ideas that give life to the advertisement.

Coordination and Execution

After short listing ads from a series of campaigns, the next function is to coordinate with the client. Receiving feedback from the clients on the prepared creative’s is the most crucial step. Lack of communication and coordination can lead to a failed campaign. 

Reach and Traffic

With the advent of digital advertising, the range has become wider but traditional advertising still holds its importance in the ad publishing stage. Generating traffic is the main goal of the clients and agencies strategically plan the execution of the campaign. They help the clients to reach their desired traffic. 

With years of experience and expertise, ICS Dubai is equipped to create customer experiences that activate, engage and evolve across every channel and directing their expertise to drive your business’s growth.