Digital marketing cannot be ignored, but the processes used
to reach the audience over the internet are very similar to successful
traditional marketing efforts. This makes it easy to implement a digital
marketing plan.
Before stepping into this, the pros and cons of digital
marketing should be considered so that you know the level of involvement you
need for your campaign.
Pros of
Digital Marketing
1-Access massive
audience: Digital marketing, can reach entire globe; there is no limit. As
long as the audience is connected to the internet, you can reach them with a
marketing message.
2-Cater to multiple
demographics simultaneously: No matter how specific your targeted
demographics are you can have your message reach people. Gender, age– virtually
everyone is online or can connect to the internet on a regular basis today.
3-It is fast: The average attention span for someone online
right now is 8.25 seconds. Digital marketing is fast to keep up with these
shorter spans. One status update, one post, or one comment is all that is
needed to get your branding message to the top of a viewer’s mind.
4- Higher level of
brand loyalty: It is far more profitable to attract repeat customers than
to constantly reach out to first-time buyers. Digital marketing help you
establish the loyalty that you will need to solidify your business presence.
Cons of
Digital Marketing
1-Consume a lot of
time: About 1 in 3 digital marketers say that they spend 11+ hours working
online daily. It may not cost a lot to get a marketing campaign up and running,
but you will need to make a solid sweat equity investment.
2-Creates negative
public reactions: Not every person is going to have a positive response to
your efforts. There will be negative responses; there are trolls that may work
to destroy your brand reputation.
3-Takes control out
of your hands: It can be a bad thing when someone takes your marketing
campaign and publishes negative content about it. You can do everything right
and still discover that your brand reputation has been tarnished.
4-Judges you on first
impressions: First impressions might be the most important aspect of a
digital marketing effort. If it is unprofessional in any way, your products or
services aren’t going to be taken seriously by a majority of people.
Digital
Marketing Agency
Pros: Getting digital marketing services in Dubai to
take care of your marketing is more cost efficient than hiring your own team.
Cons: Digital
marketing agencies are likely to be more expensive than freelancers and are
engaged for a period of time rather than on a project basis. The added expense
may be justified by an agency’s ability to ensure service continuity and
accountability.
