Pros and Cons Of Digital Marketing Services In Dubai

Digital marketing cannot be ignored, but the processes used to reach the audience over the internet are very similar to successful traditional marketing efforts. This makes it easy to implement a digital marketing plan.

Before stepping into this, the pros and cons of digital marketing should be considered so that you know the level of involvement you need for your campaign.

Pros of Digital Marketing

1-Access massive audience: Digital marketing, can reach entire globe; there is no limit. As long as the audience is connected to the internet, you can reach them with a marketing message.

2-Cater to multiple demographics simultaneously: No matter how specific your targeted demographics are you can have your message reach people. Gender, age– virtually everyone is online or can connect to the internet on a regular basis today.

3-It is fast:  The average attention span for someone online right now is 8.25 seconds. Digital marketing is fast to keep up with these shorter spans. One status update, one post, or one comment is all that is needed to get your branding message to the top of a viewer’s mind.

4- Higher level of brand loyalty: It is far more profitable to attract repeat customers than to constantly reach out to first-time buyers. Digital marketing help you establish the loyalty that you will need to solidify your business presence.

Cons of Digital Marketing

1-Consume a lot of time: About 1 in 3 digital marketers say that they spend 11+ hours working online daily. It may not cost a lot to get a marketing campaign up and running, but you will need to make a solid sweat equity investment.

2-Creates negative public reactions: Not every person is going to have a positive response to your efforts. There will be negative responses; there are trolls that may work to destroy your brand reputation.

3-Takes control out of your hands: It can be a bad thing when someone takes your marketing campaign and publishes negative content about it. You can do everything right and still discover that your brand reputation has been tarnished.

4-Judges you on first impressions: First impressions might be the most important aspect of a digital marketing effort. If it is unprofessional in any way, your products or services aren’t going to be taken seriously by a majority of people.

Digital Marketing Agency

Pros: Getting digital marketing services in Dubai to take care of your marketing is more cost efficient than hiring your own team.

Cons: Digital marketing agencies are likely to be more expensive than freelancers and are engaged for a period of time rather than on a project basis. The added expense may be justified by an agency’s ability to ensure service continuity and accountability.