Printing is an integral part of any company
and even though going paper-less is the demand of the time, it is also
necessary to remember that gong 100% paperless is a long road. No matter how
much you curtail your paper use, there is bound to be some and this is why
printing remains as one of the foremost series that a company needs access to.
There are many ways in which this is done and one of thm is offset printing.
Offset printing means the presence of an intermediate between the printer and
the object to be printed upon and the ink is deflected through this medium.
There are many advantages to using this, and one of the most essential ones is
that it is cost-effective. If you are also using the same printing technique,
here are a few tips that you must keep in mind:
1.
Be in direct touch- It is very
important t be in direct contact with th process of printing as this will give
you a close association with the final product and a greater control over it.
You will be able to understand the process, which might come in handy later and
will also be able to place your demands to the other party directly. If you are
doing the printing on our own (which is also a good and cost-effective idea) as
it requires certain knowledge of the field but maintain a close and continuous
relationship with the printer will be very beneficial for you.
2.
Get in touch with an agency-
Finding the best printing service for yourself might be difficult because of
the certain knowledge that you need to have for it. If you do not have the correct
contact or are not satisfied with your search, it would be a good idea to get
in touch with an agency. These printing agencies will act as a broker between
you and your printer and will give you ample options to choose from. They would
also be able to tell you which technique works best for you and how it does.
3.
Designing team should be a part
of the process- The printing is an integral part of the design of the product
and it would not be wrong to say that it is the execution of the same This is
why the designing or the creative team has to be a part of the process of
printing too. Generally, the creative team that you are working with keeps the
printing as a part of its services but if you have an in-house creative team,
you will either have to do this on your own or get in touch with a printing
agency.
4.
Have a fixed payment mark-up-
This requires clear communication and the best way to ensure that there is no
hassle regarding the payment, it is good to have it in written. Find an agency
that charges for the print management time, that is the charge is according to
the time that is spent in press. This will ensure that you are at minimum risk
and do not bear the burden of products with error.
5.
Know your printer- By this we
mean two things. Firstly, it is a good idea to engage with whoever you are
working so that you have a mutually respectful relationship. Secondly, you need
to know the capabilities of your printer and their speciality (the good ones
always have something unique). You will be able to better enhance your product
with their abilities and benefit from it.
ICS offers services of offset printing in Dubai and their quality of work surpasses any other. You should
get in touch with them for maximised benefits for your company.
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