Whether to launch a new product or determine how your customers feel about your brand or want to know why a product failed to take off, you need market research.
Market research involves communicating with the customers to get their feedback or insights. While questionnaires and surveys are the way to do it, the most accurate research data is possible through personal interviews and focused group discussions.
As the case is, recording the interviews and discussions and later sifting through the volumes of data is a tedious task. Here is where hiring transcription services company like ICS-Dubai comes in handy.
Market research transcription services help you collect accurate data from your audio/video recordings and present it in text form.
You may think, why should I hire professional transcription services while I can do it myself or with my team? Well, here are some ways how using transcription services will improve market research efficiency.
1. Simplifies Note Taking
Manual note-taking during interviews and discussions leaves room for errors. And while converting these notes into a report, the errors will lead to data inconsistency. Overall, the purpose of market research fails. Instead, if you record the interviews and send the recordings to a transcription company in Kuwait like ICS-Dubai, the company sends accurate transcription within a day in text form. This means you will get accurate data and simplifies your note-taking process.
2. Saves Time
Transcription services boost up your company’s productivity as it saves lots of time for your employees. Imagine the tie spent by an employee on note-taking and putting the data in a proper file format. With transcription services, no matter the data you collected using any tool, it will be converted into user-friendly formats.
3. Cost-Effective
Saving time means you are saving money. Professional transcription services boost productivity while bringing down your costs.
4. Get Accurate Data
With transcription services, you can hear everything your audience has to say. If you choose verbatim transcripts, you will get the raw data that includes the sounds like “umm,”“ah,” etc. And if you choose an intelligent verbatim transcript, the text you receive will have polished information that your research requires. Overall, with transcription services, you will get accurate data.
5. Integrate With Data Processors
If you are using any data processing systems for analytics, inputting the correct data is the key. Professional transcribers will provide accurate data in any file format that your processing systems require. This again saves you time and boosts productivity.
Bottom Line
The objective of market research is to get accurate data for making informed decisions. Transcription services will let you get accurate data with speed.
If you are interested, you can talk to a transcription expert like ICS-Dubai, the best transcription services company in Oman.
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