Saturday, November 28, 2020

How Can a Professional Voice-Over Service Benefit Your Business

For marketing video there are a lot of things to consider such as whether it would be live-action or animation, its length, creative concept, and its cost.

Your video should also have music, some colour grading and it accessible for everyone with closed captions also you should use professional Voice Over Services in Dubai.

In this blog, we will discuss main benefits of using a professional voice over talent and why it should in your video marketing budget.

1- Voice-over Artists are Experts

You might be thinking that voice-over artists is just people talking and this is not a big deal. Well it is true but there is a craft, expertise, and professionalism of voice-over artists. In fact, they are actors and performers who help to bring a script, a story, to life.

Voice-over artists are actors and thus they can adapt and bring versatility. Often they are sound engineers who can clean up their own audio and add music to its requirement. Hiring voice over services in Dubai is a great idea as they have their own studio space and recording. Also, they understand a client’s needs from a business perspective.

2- Trust and Authority

Building trust is a great deal for marketing it helps in building brand recognition and loyalty. According to a survey, 82% of consumers would buy a brand they trust more, even if another brand is trendy.

Building trust requires putting the best foot forward; all along from the mission and values to products and services and how you are marketing and advertising your business.

The quality of voice over influences your target audience and that’s why it is a key component.

3-Quality Equipment and Technology

With professionalism voice over services in Dubai have proper equipment and technology required for maintaining the overall quality of a video. There is a difference between an audio recording on your phone and recording on a high-quality microphone in a sound-proof room.

Voice over agencies has their own recording equipment and audio recording booths, thus hiring the right voice-over services for your project would be beneficial for your business.

4-Voice-over Services Save Time

Since voice over services in Dubai provides professional actors and experts, they will get the job done right for the first time and save time. A professional voice-over artist can do the job in 1 to 2 takes; this saves time and also money when it comes to recording costs. Also, they can edit and master the audio tracks. Visit https://www.ics-dubai.com/

Tuesday, November 17, 2020

Hire Certified Translation Services For Assured Quality

The translation industry is a multi-billion dollar industry. There are thousands of translation agencies and millions of translation experts in the world. But, how often the agencies provide quality assurance on the translated text? Only a few companies give quality assurance in the form of certified translation.

What is Certified Translation?

A Certified Translation Agency assures that the translated document is 100% accurate. It means the agency has followed the due process laid out by the certifying authority.

Certified Translation Services


For example, ISO 17100:2015 certification is a golden standard for the translation industry. An agency with this certification must meet the stringent requirements. The translation agency must adhere to specific codes and ethics while translating. Thus, Translations from such an agency are considered certified translations.

Also, many countries mandate certified translation for various purposes. Immigrants must produce documents like birth certificates, marriage certificates, degree certificates, wills, litigation documents, etc., in a translated form. 

Certified Translation in UAE

In the UAE, an agency that is accredited by the Ministry of Justice can only provide certified translation services. It must also be a government authorized legal translator. The Ministry of Justice vets each translated document submitted by such an agency.

In the Emirates, certified translation and legal translations are the same.

The Certification Process

The translation agency first translates the document and affixes a quality assurance seal. Then, the documents are submitted to the Ministry of Justice for verification. The Ministry verifies the seal and checks translation accuracy.

Once the verification process is over, the Ministry fixes a seal on the document. Thus, ascertaining that the translation is accurate. Such sealed and certified documents are considered legal by foreign authorities.

Limited to Nine Languages

As per the Ministry of Justice, legal translation or certified translation in the UAE is available only for nine global languages. They are English, German, French, Spanish, Chinese, Italian, Russian, Farsi, and Turkish.

Demand For Certified Translation

There is a growing demand for Certified Translation Services in Dubai. With the world becoming a global village, businesses small and big are exploring opportunities in foreign lands. These entities need certified translation for effective communication with the clients/customers.  Also, certified translations are necessary for keeping up with the local laws and legal proceedings. Further, students pursuing higher education abroad must submit certified translation documents.

Bottom Line

Critical industries like Pharmaceuticals, legal, and finance need a quality translation. A single mistranslated word could be disastrous for the business. Thus, hiring agencies that offer certified translation gives quality assurance.

Need Our Help?

Only a few agencies provide certified translation services in Dubai. International Communication Services-Dubai (ICS-Dubai) is one of them. With a team of over 70 certified language experts spread over 33 countries, ICS-Dubai offers high-quality translation.

Each team member is selected after checking for language skills, domain expertise, and technical skills. Get the best translation services at a cost-effective price.

To know more about the certified translation services of ICS-Dubai, please click here https://www.ics-dubai.com/

Monday, November 16, 2020

Can a Professional Translation Company Dubai Boost Your Business Growth

 In today’s digital world you can expand your business more with ease; also you will face the cut-throat competition, you can stand ahead if you have strong international recognition. Whatever your business is, if you can reach different countries then you can build credibility easily. For staying on top of the target customers and communicating with them effectively, it is crucial for you to change your online profile into their native language.

Language comes between as a barrier and it can affect your business in many ways. If your target audience does not understand your message it would definitely hurt your business. Now is the high time to think about Translation Company Dubai for your business website. These agencies tailor the content as per the preferred language and cultural nuances.

Here we are going to discuss some of the major benefits that your company can avail from a professional translation company for translating your online profile and related content.

Global Access

The professional Translation Company Dubai has the capability and expertise to translate your company website into multi-language. That content will help you in capturing the global markets; website in the customer’s local language help you gain more profits. So, you need to hire a reliable translation partner. With all this, you can gain worldwide recognition shortly.

 Enhanced Localization

If you are willing to target several foreign markets then you must provide every market with an exclusive and customized experience. For valuing your clients and building credibility you must need to know their cultural practices and integrate local nuances and for all this, you will require professional translation company Dubai, they have native language experts who are experienced.

They can help in building your image by localizing your online content and with this, you can grab the local market’s attention and stand out of the crowd.

Valuable Marketing Resource

Tailored content for the target audience can be helpful in marketing your business. The more your target audience enjoys the pleasant browsing experience the more your conversion rate will increase. Other relevant contents such as marketing materials also need to be creatively translated into the local language of the foreign market. Reliable translation company Dubai can make you stand ahead of your competitors.

Better Customer Engagement 

It also offers your potential clients with an enhanced experience. By transforming your business into the native languages, you can attract foreign markets and grab their attention. Thus, it is essential to take the assistance of a professional translation company Dubai. 

SEO Benefits

With the help of Professional Translators you can optimize the content in their local language this would improve the SEO. For reaching multiple countries, you need to go for multilingual SEO and your website will get enhanced visibility on different search engines.

Thursday, November 12, 2020

Website Localization and It’s Importance in 2020

 Website localization is that the method of adapting your digital content for a distinct language and culture. The idea isn’t simply translating text and exploits it at that, however rather adapting the whole expertise to resonate with a brand new audience. By making an experience that feels native to the user, your brand can foster that human association that patrons seek.

Customers want the website was created with their culture, their wants and their language in mind, not just an additional afterthought. And an enormous a part of adapting your experience will return to giving the proper resolution or service, at the proper worth point, at the right time.

Website localization drives growth

It almost goes while not spoken correspondence that website localization company Dubai will drive significant development for your entire by opening altogether new business opportunities. The idea is clear in idea: by gap up your site to new business sectors and new areas, at that point exchange your messaging, contributions, arrangements and encounters to that culture, language and segment, your image can get new clients and force new organizations.

Build trust with legitimacy

Beyond a shadow of a doubt - worldwide customers today know the value of their money, and correlation shopping can be accomplished very quickly with a couple of snaps. The "rush to the base" of cost-cutting just goes so far before benefits begin to decay discernibly; the genuine purpose of separation needs to happen a long time before the checkout page. Regardless of whether your site configuration is perfect and tight, inferior quality interpretation can immediately empty trust from the condition. Try not to trust it has quite a bit of an effect? Consider which you'd pick, whenever confronted with purchasing from two item that were generally indistinguishable in style and value: the one with familiar item portrayals or the one that has mistranslations and manners of expression that don't sound right? By deciphering your substance, your image builds up a legitimate association with the client. Your site feels custom-made and intended for that client's language and culture, and it seems like they're shopping from a local business, building trust.

Guarantee brand union

The "vibe" of your image is critical to increasing traction in the worldwide market: odds are, you've endeavored to set up it in the brains and hearts of your intended interest group locally. It's that experience that your image has gotten known for that keep clients returning, customers filling their carts, and organizations depending on your services.

Organize substance and start little

The excellence of localization is that it doesn't need to be an all-in situation. Brands can wase their way into new business sectors by deliberately localizing high need content, or restricting explicit parts of their experience to "try things out." Localization is the way to building a language connect between your business and your client, paying little importance to what number miles separated you happen to be.

Friday, October 30, 2020

When You Need a Full-Service Advertising Agency

 A full-service advertising agency in Dubai like ICS Dubai can handle all the marketing and advertising aspects of your business. This includes planning, production, creativity, as well as interactive marketing services.

Having an advertising agency that you can use to help develop campaigns can be of a huge benefit to a business. Think of this, that most people start businesses to do what they do best, which is their business.

Businesses, when they find that advertising and marketing are taking away from their core business, they seek out freelance help, and when the work begins to get to be too much for freelancers they hire a full-service agency. After all, time is money and one should do what they do best and allowing the experts in advertising field to do what they do best.

When it comes to selecting an ad agency to assist, you need to ask the right questions. Those include:

·       What services does the ad agency offer, what areas of advertising and marketing they feel will bring the most value? Are they able to help with traditional advertising and the digital aspects of advertising like websites and social media?

·       What is their fee structure and how does it work?

·       Are they connected with various media outlets for media outreach and ad placement?

·       How their agency will work with your team and what's the structure of the agency? Who will be your point of contact?

·       Do they have references that are in similar industries as your business?

How to Identify a Reliable and Efficient Advertising Agency

Many people would ask how to identify a reliable and efficient full-service ad agency in Dubai. Certain factors should be considered when hiring an agency, and they include:

Creativity: You should find out how creative the agency is. Search them online and see how the agency has done advertising and marketing for other companies. Then see some of the comments from the people who once hired them, by this, you can select which agency to hire for your work. They need to be well-versed in concept knowledge, graphic design, and copywriting, as well as brand engineering and studio work.

Strategy: An excellent advertising agency must have a good strategic plan for how to market and advertise your products or services. They should have perfect market analytical skills as well as media strategy and brand positioning techniques.

Communications: Excellent communication skills are another thing to be considered when hiring an advertising agency. They should be able to communicate with you. They are intermediary between you and your customers, so, they need to have their communication up to standard.

Production: Data processing, digital printing, and web development, they must be good at production so they are able to advertise and market your products in the right manner.

Analytics: They must be able to analyze and produce simple reports for you at any moment. And they are supposed to point out any issues and address them as soon as possible.

Sunday, September 20, 2020

The role of brand communications on front line service

 Many companies use Brand communication agency as an essential part and tool of brand management through which they inform, persuade, enrich the knowledge of their stakeholders about the brand-its values, strengths, fundamentals, and its offerings of products and services.

It is the brand duty to communicate with its stakeholder regularly. Stakeholders such as employees, customers, investors and sponsors are attached to the brand and integrated in such a manner that it has become the duty of the management to be in touch with them continually and to maintain the trust between the brands.

Brand communication agency acts as the voice of the brand that strengthens the relationship with the stakeholders on the long-term basis. These agencies encompass the combination of traditional media channels such as newspapers, television, and radio and new-age marketing channels such as blogs, and digital marketing to enlighten the customers and other stakeholders about the latest developments about the brand.

Brand communication agency plays a significant role in the PR department of the brand. ICS Dubai is a leader in brand communication and works in designing and planning the Brand Communication strategy so that the message conveyed is clear, authentic, and relevant in nature.

We will tell you about the role played by Brand communication agency on the front line service.

1) Brand communication makes an impact

A brand communication agency will set and design a strategy that will always create an extraordinary impact on the customers and will make the customers feel more connected to the brand. If any type of campaign makes a positive impact among the clients, rest assured that the creative department and the brand communication agency was behind this setup.

2) Makes you a Pioneer in your field

Brand communication helps you transmit the values and vision of the company to the stakeholders. If you are the best, you have to tell the world how you are the best. Brand communication agency plays a big part by not only communicating the message to the customers but also making the leader.

3) Sets You apart from the rest

The loyalty and following that a brand has set it are apart from the rest of the competitors. Through strategized brand communication, brands have positioned themselves as a leader and an easy to differentiate from their competitors.

4) Improves loyalty

One of the most critical roles that brand communication plays on the front line services is that it establishes loyalty in the minds of the customers. A customer, who had a positive experience while using this brand, will repurchase the brand if the brand designs communications to the customer via advertising or promotion.

5) Develops the market for the product

Brand communication agency will communicate with its customers, slowly and steadily to build a buoyant market for itself. Many companies are managing many different brands and products at the same time. By increasing brand communications in the market, these companies use brand communication as the first strategy to make the product acceptable.

Tuesday, August 18, 2020

Which is the Best Advertising Agency in Dubai?

 If you know about us, you shouldn't be asking this question! Sound presumptuous right? Well, you could ask thousands of our clients whose business we have helped in advancing. ICS is the Best advertising agency in Dubai.

Most advertising agencies in Dubai boast their work with Fortune 500 companies worth billions of dollars. We have worked with a wide range of companies. From MNC’s to small-startup, we have provided the best advertising strategies for them.

We understand that small businesses don't have that big budget of large companies. As a result, we have a specialised department overcoming various problems of small businesses and cater exclusively to start-ups.

Our agency structures and pricing models work well for large corporations and even for small to medium-sized businesses. We established this agency with one aim in mind – to help large and small businesses grow.

And since then, we’ve continued to deliver results and keep our clients happy.

Why is ICS Dubai the best advertising agency in Dubai?

We have transformed companies and businesses that you couldn’t find on Google too big companies that are now raking in millions of dollars, bringing in new customers from organic SEO.

1. Experienced Advertising Agency

Out of all the advertising agencies in Dubai, our advertising agency capabilities, reliability, and longevity cannot be questioned. We have been an integrated agency, establishing branding, developing websites, and marketing for satisfied clients since the last two decades. We retain long-term relationships with many of our clients, updating and expanding their websites as needed from seedling to maturity growth phases.

2. Affordable Services

We boast of our honesty. Many advertising agencies in Dubai cheat people upfront. We maintain a transparent pricing structure that provides excellent value-added services. In fact, if you take a look over the entire life of your project, our pricing is so affordable. Take a survey of the rest of the advertising agencies in Dubai, and you will see that all the features and services we have to offer, you will receive a value few of are other competitors can match.

3. Our team

ICS Dubai has the best team of professionals among all the advertising agencies in Dubai. Our team consists of the finest, experienced professionals who enjoy vast experience in handling any project. Thanks to our hardworking team! We are recognized for our timely delivery.

4. Great Support

We are here with you always. Our team is continuously monitoring your project and is readily available for communication. Our average time for technical support is exceptionally quick. One of our customer care representatives is always present for your help, and project managers are always willing to listen to your ideas and execute them.


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