Businesses that need SEO services in Dubai

You would have heard of SEO content development while devising your marketing strategy at some point. SEO stands for search engine optimisation and means that the content that you create fits into the algorithm of certain search engines and improves your ranking on the said platforms. This makes your website or the content on your website more accessible and you reach out to more people. Big and small, old and new, all businesses need EO content development to optimise their time and resources that they spend online. Here are a few advantages that will convince you to make full use of them:

1.       Helps you build a brand- Optimisation of content I a part of the branding process. This can be better explained when we understand branding itself. Branding is taking into consideration what you have to provide to your customers and then saying something about it. The same process is involved in SEO writing as well. It says what you want to about your product and does so while keeping in mind a few guidelines and specifications. It completes your brand and places it in the hands of the people.

2.       It brings in more traffic- The sole purpose of adhering to the rules of SEO content development is to improve the ranking of your content on search engines. Doing so will ultimately translate into more people visiting your profile and your website and content being visible to more people. It will increase your viewership and establish quantity in your communication.

3.       You do not have to pay for ad space- The advertising process demands that you pay to various platforms for your website to appear on their pages and they give you a certain place and size. Due to optimisation, your website will automatically appear on search engine platforms at the top and you will not need to invest on the advertisements that appear on the topmost.

4.       Your customers have a better experience- Nothing gives you more credibility than a good experience that a customer will have with you. People navigating through search engines will be able to reach your website easily and this will not only earn you a good name but also get you some good reputation.

ICS Dubai provides SEO services in Dubai and you should reach out to them to maximise these benefits. They have a certain proficiency and credibility to their wok and bring many benefits to you. 

Four facts every translation buyer should know

If you are operating in the global market, you must be aware of the benefits of translation and how positively it impacts your business and helps you expand. With the rise in demand for these services, there is a rise in providers of these services too. There is a major difference that the quality of the services provided by different agencies and you must be wise in making your selection. Word of mouth and customer reviews are definitely a good indicator of the quality of services but there are many other things you should factor in.

A good translation can help you establish a good connect with the viewers of your content which can translate them into potential customers. You make effective and clear communication and create a sense of trust for the other party. You are also clear about the expectations from the other person and have a good understanding of their anticipations too. In short, both the parties will be on the same page ad only quality translation will make sure that this happens.

The field of translation is vast and often misleading. If you are looking to avail the translation services for yourself or for your company, here are four facts that you must keep in mind:

1.       The work will take time to be completed- Professional translation requires time and if it is done in a hurry, it will only look bad. Because it is a creative work, the professionals do need to sit with your content and get it as close to the target language as they can, and this is generally not a one-step process. Make sure that you schedule your work to be sent out in time and that you give the agency a good amount of time to work on your project. This time also takes into account some failings in the system and the professionals who might take a leave due to urgency or ill-health. It is understandable that there might be times when you cannot afford the luxury of time. If the agency that you are in touch with, works on a large scale, they will have a big number of contacts and can split your work to be effectively finished on time. However, this generally comes with the problem of higher costs. It is advisable to be as prepared as you can be. 

2.      Fix your agency- Once you find a good agency and the one that complies with your basic requirements, it is a god idea to stick with them. This will benefit you in a lot of ways. Firstly, this agency will have the history of the translation work that you have been doing. They will be more understanding of your content and will deliver the work quickly and of a finer quality. It also saves you the time of hassling over rates of payment and other technical details. This will also give a kind of uniformity to your language and ultimately to your brand which aids recognition and loyalty. This holds true because language is unique and if you stick with the same professional, their uniqueness will become your uniformity. You are also aware of the capability of the professional and can get the peace of mind.

3.      Establish your budget and stick to it- Translation is not an expensive service that one avails and the competition amongst the providers is also very high. The market price for the same remains largely regulated. However, it is a good idea to do your research and compare the prices before settling down for one agency. You might find a good deal in these negotiations. If you are a small company and have just started out, saving every penny counts and you must make all the effort to do so. A good technique of ensuring that you do so is by scanning what you really need to translate. Passing the whole document may seem like the obvious thing to do but there might be certain sections that do not need to be translated because they are very technically termed. You might even edit the sections of the document that hold no relevance in the language that you are translating to. Keeping all this in mind, it is a good idea to carefully select what you want to translate.

4.      Don’t try to do it yourself- There is a probability that you are bilingual or multilingual or you have a friend or an employee who is fluent in the target language, but this will be the worst mistake that you can make. The thing with professional translators is that they have a formal training and know the technique to doing the translations. This brings flair to their writing which makes it professional and crisp and gives a good look to your content. If you do it yourself, you might make mistakes that are not noticeable to you. Saving a little money can cost you a lot in terms of the quality of what you put out. Language is one thing that can make or break a deal, be it with customers or investors. It is probably a good idea to keep a pointin mind before you zero down on a professional:

a.      Make sure they are a native speaker of the language

b.      Ensure that they have a decent understanding of the subject matter that they are going to translate.

c.       They have good writing skills.

CHL Worldwide is a Translation Agency Dubai that will get you in touch with professionals that have all the aforementioned skills and much more. You will have a range of people to choose from and get the quality of work that you desire and at affordable rates, too.

Best Advertising Agency in Dubai for You

No doubt there are numerous advertising agencies in Dubai. Choosing from among them is a difficult task. Especially, when you are looking to bring to life your new brand through brand activation.

Not many advertising agencies are capable of doing brand activation. It needs thorough research, professionalism, and creative energies to create successful brand activation campaigns.

But, what if there is an agency that is capable of doing this and is one of the best advertising agency in Dubai, will you hire it?

The agency is the International Communication Services-Dubai (ICS-Dubai). It is one of the best agencies for brand activation in Dubai.

Do you have doubts about this? Then, here are some reasons why ICS is the best agency for brand activation.

1. Communication Expert

Communicating about your brand, creating an emotional connection and creating a lasting impression on the minds of the people is what brand activation is all about. ICS-Dubai is best at doing this. It is an expert business communication agency with a team of experienced and talented communication experts. From creating the right content to choosing the right channel, the agency will take care of everything by following a lifecycle process.

2. Creative Campaigning

In brand activation, creating an experience that will have a profound impact on the audience is the key. The agency, with its creative talent, will put together brand activation campaigns that are experiential and interactive. Your brand activation campaign will be etched in the memory of people for a long time, giving your brand a good start.

3.      Digital Promoter

Not only in the physical world, but brand activation also takes place in the virtual world. This world is bigger and far wider. You can reach the maximum number of people here than in the physical world. Here lies the importance of ICS’s digital promotion services. Right from web development to SEO services and from content creation to social media campaigns, the agency will help you rein the digital space.

4.      Integrated Agency

If you want your brand activation to be successful, do not choose ad agencies that offer bits and pieces of services. Choose an integrated agency like ICS-Dubai. With integrated agencies, your marketing will not stop at brand activation. The association will lead to the continuity of your marketing into the future. Also, it helps in keeping your marketing message the same across all channels and platforms.

Conclusion

Brand activation is an important step in bringing a brand to life. A successful activation campaign will have a positive impact on the overall growth of the brand. Thus choose a capable advertising agency, choose ICS-Dubai.

How Brochure Designing Agency Can Help Your Business Grow?

Maintaining an online presence is very necessary in today’s market and the very first step in doing so is through maintaining a brochure. ICS Dubai is an advertising agency in Dubai that operates in this field and offer brochure designing in Dubai and around. A brochure is a compiled document that contains information. Here are a few reasons why marinating one should be your next goal:

11. Builds trust amongst your customers

Customers have a variety of options available to them. They can be picky with their choices but you have to make a distinction. You have to stand out among your peers. A brochure helps you build that trust. It gives your online presence a solid base that creates a sense of transparency in your products and/or services. A well-designed brochure helps you create a respectable image at the first glance and makes it clear that you have your customer’s best interest at heart.

22. Works very well with technophobes

In this age of the internet where everyone seems to be ‘online’ it is important to keep in mind that there are many who do not operate on the same wavelength as others and probably have a very limited market available to them because everything seems to be happening over the internet. This audience is small but is unexplored and has very little competition. You can carve out your own niche among these people and the best way to do so is through brochures.

33. Draws attention to your professionalism

The good old method of handing out a brochure at the end of a sales pitch has not lost its charm. A well maintained brochure places your credibility and your work directly in the hands of your customer, your clients and your investors. They get the impression that you have an organised disposition and will most likely take your work with utter professionalism. To say the least, it adds to the charm that you create.

4. Works very well as targeted marketing tactic

Marketing works only when you know who you are pitching to. A brochure gives you that platform to present your ideas, guidelines, work ethicsand your plans. A brochure generally operates concisely and gives these ideas a crisp tinge. You present yourself to your customers in a very brief nut effective manner and you know whom you want to talk to. A brochure solves all these problems.

55. It is very affordable

The brochure making services are cheaper than any marketing strategy you would employ. Among the many Dubai advertising agencies, ICS Dubai offers brochure making services at an affordable rate and also promise quality.

Secret to Localize Your Documents Perfectly

Businesses operating in a global marketplace understand they need to translate documents for their audiences. But some documents really need more than translation – they need document localization Dubai. Though a document’s words can be translated effortlessly, the document can still be useless in another market, because of differences in the way local businesses operate and in the way people think.

Using a process called localization, language experts translate the source document’s words and adjust its content to the requirements and norms of the target nation or market. Due to language experts can work only with what they are given, the document’s developer is partiallyaccountable for making sure the localization process is effective. After all, badly written English cannot be translated into good Japanese.

Going to the Source: Technical Writers

Often, technical writers create the source documents and therefore become a significant part of the localization process. Their job is already pretty difficult, as they must:

·         Understand the product (often with the similar level of detail and familiarity as the engineers who created it)

·         Integrate content from legal, engineering, and marketing departments

·         Please many prejudiced people who most approve their work

·         Meet deadlines that are sometimes impractical

It’s no wonder that localization necessities are hardly at the top of their lists. Some crucial tips can make a big difference in how well writers can produce documents that diminish global communication challenges.

Plan for Success

There is no substitute for a great plan. From the moment an organization, a department, or a writer knows that documentation requires translation and localization, individuals involved can create a plan that aids the process run easily and produces a positive outcome.

Create a Standard Workflow

Create a workflow or standard operating process that addresses localization requirements. For instance, if your organization has global offices that will be reviewing and authorizing documents following translation and prior to release, integrate that step and needed time into the workflow. If desktop publishing is required, find out if it will be completed within or outsourced.

Other workflow elements include:

·         Consistency

·         Document streamlining

If several individuals or departments will be developing source documents, ensure they are all working in tandem, using the same style guide and glossaries. Lately, a client submitted a project comprising of technical documents formed by several writers-none of which imitated to a template or style guide. Later, using a modular system, the organization revised its procedures, formed a style guide, and updated all its documents. As a result, the organization was able to reduce the word count of their source documents by 41%, resultant in substantial savings in translation and localization costs.

Invest in Your Resources

Although standard operating procedures, template documents, and style guides take time and resources to develop, they eventually serve to reduce your costs and enhance your results. A particular term glossary can also be a valuable investment, since a major challenge in localizing documents is how to grasp industry- or company-specific terminology, abbreviations, and product nomenclature. By investing in glossary development, you improve the accuracy and constancy of your documentation while reducing costs.

Writing for Localization

Companies can also invest in their resources by providing specific training and support to technical writers and others who create source documents. Build awareness and skill in your team for the requirements of localization, and you will reduce your headaches – and your costs – for every project.

Pros and Cons Of Digital Marketing Services In Dubai

Digital marketing cannot be ignored, but the processes used to reach the audience over the internet are very similar to successful traditional marketing efforts. This makes it easy to implement a digital marketing plan.

Before stepping into this, the pros and cons of digital marketing should be considered so that you know the level of involvement you need for your campaign.

Pros of Digital Marketing

1-Access massive audience: Digital marketing, can reach entire globe; there is no limit. As long as the audience is connected to the internet, you can reach them with a marketing message.

2-Cater to multiple demographics simultaneously: No matter how specific your targeted demographics are you can have your message reach people. Gender, age– virtually everyone is online or can connect to the internet on a regular basis today.

3-It is fast:  The average attention span for someone online right now is 8.25 seconds. Digital marketing is fast to keep up with these shorter spans. One status update, one post, or one comment is all that is needed to get your branding message to the top of a viewer’s mind.

4- Higher level of brand loyalty: It is far more profitable to attract repeat customers than to constantly reach out to first-time buyers. Digital marketing help you establish the loyalty that you will need to solidify your business presence.

Cons of Digital Marketing

1-Consume a lot of time: About 1 in 3 digital marketers say that they spend 11+ hours working online daily. It may not cost a lot to get a marketing campaign up and running, but you will need to make a solid sweat equity investment.

2-Creates negative public reactions: Not every person is going to have a positive response to your efforts. There will be negative responses; there are trolls that may work to destroy your brand reputation.

3-Takes control out of your hands: It can be a bad thing when someone takes your marketing campaign and publishes negative content about it. You can do everything right and still discover that your brand reputation has been tarnished.

4-Judges you on first impressions: First impressions might be the most important aspect of a digital marketing effort. If it is unprofessional in any way, your products or services aren’t going to be taken seriously by a majority of people.

Digital Marketing Agency

Pros: Getting digital marketing services in Dubai to take care of your marketing is more cost efficient than hiring your own team.

Cons: Digital marketing agencies are likely to be more expensive than freelancers and are engaged for a period of time rather than on a project basis. The added expense may be justified by an agency’s ability to ensure service continuity and accountability.

Benefit of Professional Arabic translations in Dubai

The Internet is becoming a great leveler in connecting people from different nations and communities. Due to the internet, billions of people feel connected to their friends and clients regardless of where they reside. Businesses have also started to deal with customers and clients on a global scale which has helped them in improving their profit. Dealing with international clients is not an easy task; it requires a great deal of communication knowledge and skills. 

Let’s talk about Arabictranslations in Dubai. Many diverse companies strive to offer people with translation services in Dubai. These companies have the sole purpose of enabling the businesses to go global by professionally connecting with the customers. It can help clients deal in various countries no matter what is the language of your client or customer. You might need translation from Arabic to English or English to Arabic; professional translation companies provide you with all the services you require.

The modern-day Arabic language is derived from Classical Arabic and can be traced back to the sixth century AD. Today, this is the only form of the language to be recognized for use in official documents and verbally; for example in lectures and news media. Both the literary and spoken versions are used in countries from Somalia and Iran in the Middle East, and throughout North Africa to the Atlantic coast of Morocco and Western Sahara. 

However, with most other modern languages, there are regional dialects and variations between one country and another. Variations can sometimes be so extreme that they might be considered entirely different languages. Arabic is listed as being in the top 5 or 6 most widely used languages in the world, with around 422 million speakers. It is currently used in educational establishments, industry, the media, and commerce and in governmental offices. There are 26 countries in which Literary Arabic, the language of Islam, is the official language.

Importance of Language Translation Services

·         It is really important to translate your web content into other languages

·         Language Translation services help you deal with the global customers who are affluent with the English

·         Various books, novels, and texts need to be translated into different languages

·         Translation can help in cutting across language barriers and interacting with people

·         Translation help convey your message effectively 

Language translation has become a major need of every business because of people entering the international market. Whether in a conference or to talk to a person, translation services in Dubai can help you with everything. ICS Dubai helps to enable the businesses to go global by connecting with the customers in a professional way. It can provide you with all the help you might require.

5 Reasons: Why Experts Should Do Website Localization

If you are gearing up to expand into different markets worldwide, you probably are considering websitelocalization services in Dubai. And if not, you should be. Almost 90 percent of consumers who cannot speak English do not buy from English-speaking websites; this means if you are not speaking your customers’ language, your business will not be considered. But localization is not an easy task and should be done by experts.

Check out five reasons why professionals should do website localization.

1-Numerous languages in the world

It is true that not all languages are widely spoken or can be relevant to your business. But you can pick the main ones depending on where the majority of your target customers reside.

But that does not mean you can roll out a one-size-fits all French, Spanish, or even English version of your website for every country which speaks these languages. Specifying any language instead of a country is a major no when it comes to website localization. 

Because languages are used quite differently around the world, Spanish spoken on the streets of Bogota is not the same used in Madrid. Experts should do the website localization who understand the correct vocabulary and keywords that are needed to enhance your SEO. 

2-Languages take different space

A professional designer understands the concept of space. It is vital for an enhanced user experience and navigation. As different languages require different amounts of space, so, if you have not left valuable room on your website, you are going to run into a problem. Experts should do website localization who knows how to use the space from the start.

3-Right to Left or Vertical Languages

Localizing into Hebrew or Arabic is like holding a mirror to it. This can create major problems when it comes to website localization. Not to mention some Asian languages are read vertically. Localization services have a team of developers and specialists who use strings that allow for the flexibility of characters that are placed under one another.

4-Localization requires a large team

If you are a small or medium-sized business, you will need to put together a large team to make your website localization project happen. If you do not have the experience in managing this, you will likely run into difficulty. That is why you should hire website localization service in Dubai.

You will also need native translators, marketing and legal advisers, and project managers. There are many stakeholders involved in the localization process and extreme coordination is needed to pull the whole thing off.

5-Specific skills

There are a lot of chances for error in website localization, thanks to the different cultures, beliefs, social taboos, and humor; experts should do website localization.

With the right team at ICS Dubai, using the right resources, expertise and knowledge, you can roll out a successful international image. Get your website localization done right and you will increase sales and expand your brand recognition.

Why A Logo Important For Your Business?

When you are considering all factors that should go into building a business, creating a logo might not seem like a priority. But, it should be!

Your logo is an integral part making brand a successful one, so, if you do not know why logo is so important then read to find out why.

Grabs Attention: Companies have about 2 seconds to convince their potential customers that their products or services are worth any consideration. A logo quickly grabs viewers’ attention and communicates core values of the company in an interestingly. This short attention span is the one that causes consumers to judge your business by its appearance and this can work to your advantage if you have a solid logo to speak for your company.  

Strong First Impression: A logo is the first introduction of your company to consumers. If designed well, logo can pique the interest of the public. This first impression is your way to communicate ownership over the products you sell immediately. 

Foundation of Brand Identity: It’s true that logo design is only a part of a company’s brand; but it serves as the foundation for the entire brand identity. Colors, tones, fonts all are determined by the story you are trying to tell, and your logo sets the stage for this story.

These elements translate from your logo onto all of your branding materials –business cards, landing pages, letterheads, it create a concrete, marketable brand identity.  

Visual and Memorable: Logos are a point of identification; they are the symbol that consumers use to recognize your brand. You will want people to instantly connect your business by the sight of your logo with the memory of what your company do and how it makes them feel.

Because a good logo is an aesthetically pleasing element, it recalls about your brand that the name of your company alone might not.

Separates from Competition: Be different with your logo, as your logo tells consumers why your business is unique. Maybe, there are 20 other coffee shops in your city, but yours is the only one that is committed to sustainability.

A well-designed logo can communicate everything through the right icon or proper font. Your logo is the forum to convey your values and show consumers why you are not like your competitors.

Fosters brand loyalty: As your brand grows, your logo will become more familiar to the consumers, and this creates the perception that you are trustworthy and accessible and your logo will become the thing they will look for first.

Audience Expects It: Logo is the first thing that your audience looks for when they see any communications from your brand. It should be the front and center of all your marketing materials.

Conclusion:

As you can see, why logodesigning in Dubai is a vital part of building a successful business and brand, so to meet this need, ICS Dubai creates a feature-rich design to build your logo and brand. They can help you create a unique and effective image to represent your company’s best qualities.